Erste Group
Erste Group Bank AG (Erste Group) powstała w 1819 roku jako pierwszy bank oszczędnościowy w Austrii, zaś na giełdzie w Wiedniu zadebiutowała w 1997 roku. Jej strategią było rozwijanie działalności w segmencie detalicznym w Europie Środkowo-Wschodniej (CEE). Od momentu debiutu Erste Group rozwijała się dzięki licznym przejęciom oraz dzięki wzrostowi organicznemu i obecnie jest największym dostawcą usług finansowych we wschodniej części Unii Europejskiej. Obsługuje obecnie ok. 16,5 mln klientów, a łączna wartość jej aktywów to 198 mld EUR.
- Erste Group to wiodący bank w większości państw regionu CEE. Posiada 2,8 tys. oddziałów w 7 krajach: w Austrii, Czechach, na Słowacji, w Rumunii, na Węgrzech, w Chorwacji oraz w Serbii.
- Erste Group jest liderem w zakresie zarządzania aktywami w Europie Środkowo-Wschodniej, a łączna wartość powierzonego majątku to 51 mld EUR.
- Erste Group świadczy przede wszystkim usługi bankowości detalicznej, obejmujące pełen wachlarz produktów – od kredytów, przez depozyty i produkty inwestycyjne po rachunki bieżące i karty kredytowe.
Choć Erste Group tradycyjnie specjalizuje się w obsłudze osób fizycznych, główny przedmiot jej działalności stanowią również usługi doradcze oraz wspieranie klientów korporacyjnych w zakresie finansowania, inwestycji oraz dostępu do międzynarodowych rynków kapitałowych, finansowania z sektora publicznego oraz operacji międzybankowych.
Najważniejszym priorytetem dla Erste Group jest realizacja projektów w Europie Środkowo-Wschodniej. Erste Group jest liderem w Austrii i Europie Środkowo-Wschodniej z 10% udziałem na rynku długu i 17% udziałem w rynku usług bankowości korporacyjnej.
Ekspansja w Europie Środkowo-Wschodniej
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1997
"DIE ERSTE österreichische Spar-Casse - Bank AG" merged with "GiroCredit Bank Aktiengesellschaft der Sparkassen" and changed its name in "Erste Bank der oesterreichischen Sparkassen AG" operating under the name "Erste Bank". The new bank went public at the Vienna Stock Exchange in November 1997.
Customer base: 600.000
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2000
In February 2000, Erste Bank acquired a majority stake in Česká spořitelna, the biggest retail bank in the Czech Republic.
Customer base: 6.2 Million
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2001
From the start of 2001, Erste Bank became the majority shareholder of Slovenská sporitel’na, the largest Slovak bank.
Customer base: 8 Million
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2003
Erste Bank created the 3rd largest banking group in Croatia through the merger of Erste&Steiermärkische Bank d.d. and Rijecka banka d.d.
Customer base: 11.3 Million
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2004
Erste Bank and Postabank completed the merger to form Hungary's second largest retail bank.
Customer base: 11.8 Million
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2005
Erste Bank acquired a majority stake in Novosadska banka a.d., Novi Sad from the Republic of Serbia.
Customer base: 12.4 Million
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2006
Erste Bank finalised acquisition of Banca Comerciala Romana S.A. (BCR), the biggest bank in Romania.
Customer base: 15.9 Million
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2008
Legal separation of the Austrian business of “Erste Bank der oesterreichischen Sparkassen AG” from the newly founded holding company “Erste Group Bank AG”. New holding structure with the focus of improving Group governance.
Customer base: 17.2 Million
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Historia
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1819
Founding Fathers
In 1819 the Viennese priest Johann Baptist Weber and a consortium of philanthropic citizens found the first Austrian Savings Bank, with the aim of helping poor people save money and gain financial independence.
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1819
Open Tuesdays & Fridays
This is where it all started. Open only for a few hours on two days of the week, the St. Leopold church in the 2nd Viennese district is where the less affluent come to deposit or withdraw their hard-earned cash.
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1820
The Bee
From the very beginning the bee, an old symbol for saving and frugality, is used to promote the Savings Bank slogan "work, collect and increase". It can still be found on our headquarter building.
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1869
How the Bee flies!
Over time, the savings bank idea spreads from Austria to other parts of Austro-Hungarian empire and beyond. To commemorate our own Erste Oesterreichische Sparkasse's 50th anniversary, Eduard Strauss, brother of the even more famous Johann, is commissioned to compose the "Bee Polka".
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1873
Crisis? Been There, Done That.
Throughout its history, what is now Erste Group has seen many hard times.
As in the year of 1873, when the stock market crashed. But each time our group emerged strong and healthy, steadily growing over the decades.
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1939
ERSTE During NS Times
In 1938 Austria becomes part of Hitler's "Third Reich". The Austrian savings banks are incorporated into the German savings banks organisation and, according to the new laws, employees are deposed for reasons of race or political affiliation.
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1968
On the way to the electronic age
After the war, the economy slowly gains momentum again and in the 1960s Erste modernizes its entire organisation. The computer comes to stay.
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1970
From Savings Bank to Erste Bank
The 1970s see a change in consumer habits. Austria becomes one of the richest countries in the world and people want to not only save their money, but also to spend it. A change in the savings banks law allows "Die Erste" to become a general bank. Expansion begins, even beyond the Austrian boarder.
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1997
Going East - Again
In 1997 Erste Bank starts its expansion into an area where its predecessors, then independent savings banks, had already gone in the past. First Hungary, then the Czech Republic, later Croatia, Slovakia, Serbia and even Romania and Ukraine become markets for our group. In each country Erste acts as an international brand with strong local ties.
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2000
Acquisition of 52.07% of Česká spořitelna a.s.
Erste Bank acquired a majority stake of 52.07% in Česká spořitelna, the biggest retail bank in the Czech Republic. The acquisition was another important step in Erste Bank's strategy to become the leading retail bank in Central Europe.
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2001
Majority share holdings in Slovenská sporitel’na a.s.
Erste Bank became the majority shareholder (87.18%) of Slovenská sporitel'na in the Slovak Republic. The acquisition of the largest Slovak bank was a logical further step in the strategy of the enlarged internal market in Central Europe.
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2005
Erste Bank takes over Romanian BCR
Erste Bank bought 61.88% of Banca Comerciala Romana S.A. (BCR), the biggest bank in Romania. With a little over 2.8 million customers and 12,000 employees, the Bank is an ideal addition to the existing Erste Bank network in Central and Eastern Europe. In the last years Erste Bank also built up and increased the presence in Hungary, Croatia and Serbia.
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2008
Legal separation
The separation of the Holding and Erste Bank Oesterreich took legal effect. The registered company name of the Holding is "Erste Group Bank AG". Ever since, the registered company name of split-off Erste Bank Oesterreich is "Erste Bank der oesterreichischen Sparkassen AG".
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2014
Like everything in life also businesses and companies are part of the evolutionary process. Social, economical and cultural environments change constantly and 2014 was the time for us to refresh the brand which represents our group. The new designs also represent who we are, how we do business and how we want our customers to experience banking with us.
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Today
Erste Group moved into its new headquarters, the Erste Campus, at the end of 2015. Approximately 5,000 employees who had been in more than 20 locations are now working under one roof. The Campus itself impresses with its open, curved architecture.
Logo Erste Bank
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1819-Today
Development of a symbol
Over nearly 200 years our brand has been represented by several symbols and logos, starting with different versions of the bee for 150 years, followed by the famous red "S".
Explore the timeline to see the Erste logo development.
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1828
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1862
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1869
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1883
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1890
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1900
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1937
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1955
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1960
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1978
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1997
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Today
